Managing the company's social media accounts (Instagram, Facebook, TikTok, LinkedIn, etc.)
Preparing and executing the content plan for posts
Setting up, managing, and analyzing the results of social media advertising campaigns (Meta Ads, TikTok, Google Ads, etc.)
Monitoring social media trends and applying them to the company's content strategy
Overseeing the design of visual materials to be shared on social media and video production processes
Proper management of the database, monitoring the CRM system, and auditing accounts
Executing digital activities across Google Search, Google Display, social media, YouTube video ads, and SMS marketing
Preparing and submitting weekly and monthly reports to management
Formulating a social media style consistent with the company's image and brand tone.