Management of the company's social media accounts (Instagram, Facebook, TikTok, LinkedIn, etc.)
Preparation and execution of content plans for posts
Setting up, managing, and analyzing the results of social media advertising campaigns (Meta Ads, TikTok, Google Ads, etc.)
Tracking social media trends and applying them to the company's content strategy
Overseeing the design of visual materials to be shared on social media and supervising video production processes
Proper management of the database, monitoring the CRM system, and verifying accounts
Execution of digital activities across Google Search, Google Display, social media, YouTube video ads, and SMS marketing
Preparation and submission of weekly and monthly reports to management
Formation of a social media style consistent with the company's image and brand voice