Develop and execute digital marketing plans, activities, and campaigns for the company and its services.
Develop and implement the company's overall marketing strategy.
Set up, optimize, and scale advertising campaigns on Meta (Facebook & Instagram) platforms.
Analyze the target audience and form accurate target segments.
Develop and test creative content (posts, ad visuals, hooks, messages).
Effectively manage social media accounts (Facebook, Instagram, LinkedIn).
Prepare and publish daily/scheduled content.
Ensure the company's brand and products reach the potential target audience and manage/optimize advertisements through digital channels (Search engines, Google advertising, Social networks, e-mail systems, mobile marketing, etc.).
Work with the team to ensure the proper implementation and adaptation of marketing activities in digital directions.
Monitor marketing and digital trends, and develop/propose initiatives and suggestions for their implementation.
Organize the development of creative ideas and content for campaigns, products, and services.
Prepare and submit reports on executed activities and their results.
Maintain close communication with the sales team and business units.