Brief preparation
Preparing clear, purposeful, and creative briefs for designers and copywriters
Advertising placement
Ability to set up advertising campaigns on Meta (Facebook & Instagram), TikTok, and Google Ads platforms, with skills in targeting and budget management
Content writing
Creating creative post copy, advertising content, and story texts in line with the brand's tone
Planning
Developing monthly/weekly post plans and ensuring coordination with graphic design, video, and content teams
Analytics
Tracking advertising results, analyzing engagement and CTR metrics, and providing reports